AREZOU ZARAFSHAN
Growth Wizard. Scaling Expert. Business Maven.

How Can I Help?
Are you struggling to deliver enterprise-wide initiatives? Are you losing customers? Need a more efficient marketing funnel? Do you realize that data must drive your company’s actions, but don’t have a clue where to begin? How will you filter out the noise and identify the signal? With over 20 years experience in marketing and product development leadership, a masters in engineering for a scientific edge, and award-winning work for global organizations like HP, ACCO Brands, Crocs and Otter, I know your conundrums. Because I’ve been there. I have moved the needle many times. Expedited mission-critical initiatives across the line in a matter of months. If you’re into evolving, we’re a great match. If you don’t want to change, I’m not your consultant. If not now, then when? Any questions? Find Out More

Approach
Unlike many consultants, I don’t lecture, deliver a deck and disappear. Instead, like a good wine, my approach is complex. There’s nuance, discipline, intuition, elegance, and a beautiful finish.
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Services
I’m a consultant, a career coach and a workshop facilitator. From scaling to leadership evolution, risk management to competitive intelligence, I cover a lot.
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Experience
In addition to my formal education, and 20+ years as a corporate leader, I have moxie. I like to get shit done. I’ve been called a tornado and a dog with a bone.
Get My Full StoryYou Might Want to Work With Me If. . .
Scale with Strategy
You’re a startup founder and it’s time to scale. And with a formulaic approach. You need a plan for strategy, execution and measurement. Pronto. But where do you start?
Growth Anyone?
You are a CEO of a $50M+ company. But despite a young and hungry salesforce, growth is bleak. How can you fix this?
Funnel Frenzy
You’re the CMO of a $50M+ company. But lead generation isn’t working. And the funnel is to blame. There’s high input and low conversion. And the leads you get are too expensive. Help!
Data. Data. Data.
You’re a C-level exec. You know a data-driven strategy is critical. You know KPIs matter. And there’s big time ROI pressure--on you, for whatever solution you choose--but no time to do it right. What now?